TRIDEL

THE WELL

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LIVING WELL AT THE WELL

Bordering Toronto's Front, Spadina and Wellington, Tridel’s ‘The Well’ is the most ambitious mixed-use endeavour in Canada. This world-class, 3.1 million sq ft mixture of retail, commercial, condominiums and rentals spread over 7.8 acres, will host approximately 10,000 people on a daily basis who live and work at The Well.

For this one-of-a-kind, astounding project, we created two fully-customized, interactive presentation centre apps. We wanted to showcase the development in an innovative, streamlined way and create a unique way to engage prospective buyers.

Both apps share a customized CMS that manages all the content and can be updated on-demand.

TOUCHSCREEN 3D REAL-TIME APP

Our Touchscreen 3D Real-Time App contains an impressive model of downtown Toronto. We designed it so end-users could easily self-navigate in real-time and visualize the immense project and its surroundings, toggling between day and night, between different buildings, amenities and the retail space, and fully immerse themselves in the lifestyle offerings and neighbourhood this massive undertaking has to offer.

Most importantly, the app provided prospective buyers with an easy way to browse all floorpans using filters and to locate their unit in situ.

Integrated Presentation App

Our Integrated Presentation App is a sales tool application for sales’ agents, controlled via iPads, experienced on two 4K video walls and two scale models with integrated lighting systems.

The app offers a very impactful sales presentation for groups or individuals and allows agents to deftly and organically navigate through their sales pitch with ease. The app helps viewers visualize the development and inform them of the lifestyle and key features of the neighbourhood.

It also provides agents with the ability to quickly browse through floor plans with the use of filters. Once a unit is chosen, it will light up on the scale model, so buyers can view exactly where the unit is located.

Both apps have been a rousing success. It was no small feet to model the entire city of Toronto in 3D in vivid detail and given its sheer size, the project itself—building by building and unit by unit. But the apps have turned the presentation centre into an experience, with one seasoned sales agent referring to them as game changers.