EMPIRE COMMUNITIES

LEGACY

SERVICES

FILM | INTERACTIVE | CG ART

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Awards

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A HOME FOR GENERATIONS

For Empire latest Niagara's low rise community, we decided to take an unusual approach and connect with viewers at an emotional level while promoting the affordable dream of buying a home in Empire Legacy.

Our goal was to build awareness and intrigue while creating excitement by connecting emotionally while telling the story of a young family who moves into a house and creates their own unique legacy. As years pass by, not only the family grows and changes, but their community grows with them.

In order to tell the story, we couldn't think of a better technique than projection mapping, since it is really the emotions and stories the ones that colour with life your home. Therefore, we used the best canvas to represent this. A 6' x 6' white scale model of a home with a 16' background located at the presentation centre. Through projection mapping, the house comes to life showcasing not only the main story, but also multiple possibilities of front elevations, as well as beautiful timelapses of Empire Legacy homes as years pass by.

The video was the backbone and central piece of the entire marketing campaign that included visualization, a microsite with landing pages, social media and print ads.

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THE NATIONALS

2018

LEGACY

EMPIRE COMMUNITIES

SILVER - COMPUTER GENERATED SALES TOOL

GOLDEN AWARD OF MONTREUX

2018

LEGACY

EMPIRE COMMUNITIES

GOLD - CORPORATE FILM ANIMATION / SPECIAL EFFECTS

LEGACY

EMPIRE COMMUNITIES

FINALIST CERT - ONLINE CAMPAIGN

BILD AWARDS

MARCOM AWARDS

2017

LEGACY

EMPIRE COMMUNITIES

PLATINUM - VIDEO ANIMATION

OHBA AWARDS

2018

LEGACY

EMPIRE COMMUNITIES

- LOW RISE AD CAMPAIGN

THE TELLY AWARDS

2018

LEGACY

EMPIRE COMMUNITIES

GOLD - VIDEO OUTDOOR / ENV IN STORE

LEGACY

EMPIRE COMMUNITIES

GOLD - VIDEO OUTDOOR / ENV OTHER

LEGACY

EMPIRE COMMUNITIES

BRONZE - VIDEO NON BROADCAST PRO

AVA DIGITAL AWARDS

2018

LEGACY

EMPIRE COMMUNITIES

PLATINUM - SOCIAL / DIGITAL MARKETING

LEGACY

EMPIRE COMMUNITIES

PLATINUM - SPECIAL EFFECTS / ANIMATION

LEGACY

EMPIRE COMMUNITIES

PLATINUM - VIDEO PROJECT MAPPING

DAVEY AWARDS

2018

LEGACY

EMPIRE COMMUNITIES

GOLD - INTEGRATED CAMPAIGN

W3 AWARDS

2018

LEGACY

EMPIRE COMMUNITIES

BRONZE - INTEGRATED CAMPAIGN

MUSE CREATIVE AWARDS

2018

LEGACY

EMPIRE COMMUNITIES

PLATINUM - MARKETING CAMPAIGN

HHHBA AWARDS

2018

LEGACY

EMPIRE COMMUNITIES

- SOCIAL MEDIA CAMPAIGN

LEGACY

EMPIRE COMMUNITIES

- ONLINE VIDEO

LEGACY

EMPIRE COMMUNITIES

- WEBSITE

LEGACY

EMPIRE COMMUNITIES

- MARKETING

HERMES CREATIVE AWARDS

2018

LEGACY

EMPIRE COMMUNITIES

PLATINUM - CORPORATE VIDEO

LEGACY

EMPIRE COMMUNITIES

PLATINUM - DIGITAL MARKETING CAMPAIGN

DOTCOMM AWARDS

2018

LEGACY

EMPIRE COMMUNITIES

PLATINUM - DIGITAL MARKETING CAMPAIGN

BEHIND THE SCENES

INTERACTIVE

CG ART

SOCIAL MEDIA

PROJECTION MAPPING SALES CENTRE

PRINT ADS

THE RESULT

LIVE PROJECT

Envision a family’s legacy in the home of their dreams

2K+

TRAFFIC TO WEBSITE

8MIN

AVERAGE TIME SPENT ON SITE

36K+

DESKTOP VIEWS

40K+

MOBILE VIEWS

50

HOMES SOLD WITHIN THE FIRST 2 WEEKS

UNDER 30%

TRAFFIC BOUNCE RATE